Having a Facebook fan page for your business can be a powerful tool, particularly when consumer perception is considered; it can turn an online user in to a potential customer – A consumer is far more likely to pay an interest in your service or product when your Facebook fan page has 40,000 ‘likes’ rather than 400 ‘likes’.

The difference is that 39,600 other consumers are all happy for the rest of the world to see that they ‘like’ your service; this in turn creates a strong online presence, increases brand loyalty and at the same time entices other customers to think ‘this product must me good, let’s ‘like’ the page and see what they have to offer.’

Once a consumer has ‘liked’ your product or service is opens up a spiralling wave of free, digital ‘word of mouth’ advertising. Everyone within that consumers friendship group see’s that they have liked your product and as a result you will start to see a domino effect of groups of friends ‘liking’ your fan page.

It is not only a great marketing medium to use to generate awareness and build brand loyalty, but it is also a great way to make customers purchase your product on an ‘impulse’ basis; giving your Facebook fans an early promotion or secret offer, not visible to the rest of the world, allows the fans to feel unique and gives them a reason to impulse purchase.